Corporate Sustainability: Theoretical and Integrated Strategic Imperative and Pragmatic Approach

Corporate sustainability is an economic and strategic imperative concept with the potential to create opportunities and risks for different type of businesses. The tension and possible relation between economic sustainability performance (ESP) and non-financial environmental, social, and governance (ESG) sustainability performance have been broadly yet ineffectively discussed in business literatures. This paper focuses to fill this gap by proposing a framework containing four integrated strategies of the sustainability theory integration, sustainable shared value creation, continuous performance improvements, and sustainability performance reporting and assurance. Proposals are advanced for each of these strategies in promoting future sustainability research works.