A Recognition of Areas and Infrastructures of Iran Sport Industry

The aim of this study was to recognize areas and infrastructures of Iran sport industry and to make management decisions based on them. A researcher-made questionnaire with 71 items was used. Its content validity was confirmed by 5 experts. The reliability of the questionnaire was determined using Cronbach's alpha coefficient (0.953). Exploratory factor analysis was used for construct validity, to identify areas and to estimate the factor loadings. The sample included 263 subjects from 4 groups (lecturers, sport experts, coaches, athletes/champions). Based on the research methods (exploratory factor analysis, and KMO=0.84), the sample size was appropriate. To analyze the data, mean, variance analysis, and exploratory factor analysis with SPSS version 21 software were used. The arears in Iran sport industry were classified into 18 categories: facilities and equipment, sport organizations, trade, event, tourism, human resources, goods and services, marketing, sport medicine, economic activity, government, etc. Therefore, attention to the factor loadings of each infrastructure is helpful for managers in making decisions and determining the status of each area and relevant infrastructures so that managers will be able to identify the status of each area in order to plan and promote it.