Application of Environmental Change Planning Model - A Contribution in Identifying AdvantagesCompetitive and structural nature of insurance activities in the private insurance company

The insurance industry has a very special place in the economy, and insurance companies are important institutions in the capital market. Insurance activities are considered as one of the important pillars for economic and social development and have a significant impact on the development of the economic and social relations of the country. In the economy of Iran, the growth of the insurance industry is one of the main concerns of economic policy makers. In the current situation, including useful solutions in this regard, the creation and expansion of insurance activities through increased investment in the production of premiums generated by the relative advantages of the insurance company in different regions. The shift model = share is one of the most important and effective models for regional planning analysis. The present research seeks to address one of the important aspects for the establishment and improvement of the performance of private insurance companies by recognizing the advantages of each of the branches. In this research, the existing data was processed using SPSS software and eventually The spatial coefficient of the field of insurance activities of different branches was calculated and finally the application of the model was tested for identification of competitive and structural advantages.