Identifying the Factors that Influence the people's participation in optimum water consumption with Social Marketing approach and choosing the best scenario
Article Type:
Research/Original Article (دارای رتبه معتبر)

Access to drinkable water as a fundamental right and sustainable management of resources is a critical, social and political issue. In this research, efforts have been made to identify and prioritize the factors affecting the participation of people in the optimal use of water with the social marketing approach. In this regard, 23 factors were identified in 4 categories. To determine the best scenario, using the technique of IPA-G-FGAHP, after determining the importance of the hand, and calculate the gap from Ideally On the other hand, weighted gap calculated, and according to the organizations' ability to implement any of them, the final priorities were determined According to the findings, the scenarios of using the expert research team, welcoming new ideas and encouraging programs for consumers, and linking the organization and the university were prioritized.

Journal of Social Capital Management, Volume:6 Issue: 3, 2019
395 to 419  
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