Comparative Analysis of USA and Russia's Soft Power in the South Caucasus

In the age of Globalization Soft power has an Equals important like as Hard Power. According to Joseph Nye''''s Theory, the result of Hard and soft Power Combination is Smart Power. So Russia and USA along with hardware competition, are rivals in the field of soft power. Although mentioned Competition dose not limited to the Specific Area But it has Double Importance in the Geopolitical Zone like South Caucasus Because by Soft influence Exploitation of long standing interests become Easier. According to Russia and USA tries to Apply their soft power in south Caucasus. Present article Answers the following Question; What these Moscow and Washington''''s tools to apply their soft power in the South Caucasus? And what are the differences and similarities with each other? To Answer these Question we use the Joseph Nye''''s Soft Power Theory. The result of this research indicate that "USA Soft power has political, Cultural and Economical Elements with Universal Dimension But Russia''''s Soft Power has more Historical- Cultural Dimension with Regional range. The soft power in the United States has a civilian background, but in Russia it has a more governmental character." So the manner of Applying the soft power in south Caucasus is Different. The present study was conducted by using library and internet resources