Designing a Model of Human Resource Branding in Iran's Governmental Organizations by the Meta-Synthesis Method

"Human Resource Branding" is today a comparatively new strategy derived from "Marketing" and is the spirit of the marketing of human resources. This emerging arena provides an excellent chance to create staffs’ value and strengthen governmental agencies' status as a brand. The aim of this study was to develop by the Meta-Synthesis Method a model of human resource branding in Iran's governmental organizations. This study was conducted in mixed research (qualitativequantitative). In the first phase of the study, therefore, the qualitative research methodology of the Sandelowski and Barroso's Meta-Synthesis (2007) was used to introduce a detailed human resources model. The initial conceptual research model was formed after identifying the categories, concepts, and codes of the human resource model and evaluating its validity and reliability. In the second phase of the study involving a survey method, the human resources model was clarified using expert remarks and assessing the comparative coefficient and content validity index (CVR-CVI). Research findings indicate that the dimensions, components and extractive characteristics of the Meta-Synthesis method (research model) were approved by the community of the expert. Finally, the current research model comprises of 6 dimensions, 19 components and 41 indicators that can demonstrate human resource branding in organizations in the governmental sector. The results showed that all six dimensions are: 1. Individual values, 2. Organizational values, and 3. Professional values, 4. Cultural values, 5. Social values, and 6. Iranian-Islamic values in human resource branding. Iranian governmental agencies play an important role.