Chemical engineering prospective; chemical product engineering

It is less than 20 years that the concept of chemical product engineering and chemical product engineer is introduced by chemical engineers. The concept is introduced by US universities and followed by the EU universities afterward. They have introduced the chemical product engineering course at BSc and MSc levels. It is in some universities taught as a project at graduate level to the students.  To master the chemical product engineering the new knowledge of bio and nanosciences are essential.  The strategy for making product engineering structural consists of 4 stages which are named; The need, ideas, selections and manufacture. The production of specialty products takes place in a batch process. That is due to a low amount of production and the need for a change of products. Even though production specialty products have the risk of market rejection, but the initial profit justifies the risk. It is found unfortunate that the same trend is not followed in Iran's universities.