Pre-Noun Modifiers as a Means to Describe Product Characteristics

The article deals with the characteristics of noun phrases functioning in pre-position. Pre-noun modifiers, or attributive modifiers, are among the high-capacity structures in the contemporary English language, as they enable to devoid of prepositions and to describe objects in a laconic way. The goal of this research was to analyze the way scholars interpret this linguistic structure today, as well as to compare the terms used in defining such modifiers, and to analyze their structural and semantic characteristics.  Findings of Russian and foreign researchers were compared, and semantic, syntactic and categorial ambiguity of pre-noun modifiers were illustrated. The material under study included latest publications in the sphere of design and architecture.