Comparative Study of Subjective Normal in Facial Cosmetic Surgery Applicants in Non-applicant Groups Referring to ShahidBeheshti University of Medical Sciences Hospitals in 1395

Aesthetic surgery has been growing in recent years in Iran, and girls and women have the largest number of facial cosmetic surgeons. Given the significant presence of girls and women in society, can community pressures affect women's ability to perform cosmetic surgery? In this study, the subjective norm of the applicants for cosmetic surgery was evaluated and compared with the non-applicant group referred to hospitals affiliated to Shahid Beheshti University in 1395.

This is an analytical and comparative study. 400 women in two groups of facial cosmetic surgery and non-admitted facial cosmetic surgery patients referred to a hospital covered by Shahid Beheshti University were compared. Sampling method was clustered. The data gathering tool was a researcher-made questionnaire.

Among 200 applicants and 200 non-existent women, 96 (48%) and 88 (44%) were in the age group of 35-35 years, and 86 (43%) and 88 (44%) at the undergraduate level. In the applicant group, 118 (59%) were single and 80 (40%) were married. In the non-existent group, 117 (58.5%) were single and 78 (39%) were married. The study of subjective norms in the two groups showed that the subjects in the Applicant group significantly than non-applicant group believe the subjective norms (P-value < 0.001).

In this study, subjective norm were identified as an effective factor in performing cosmetic surgery. Applicants are influenced by the views of the most important individuals in their lives, including parents, spouses and doctors, and follow their opinions for cosmetic surgery, while non-adherents do not follow such a pattern. Therefore, in future studies, it is necessary to provide interventions to educate self-esteem applicants so that they cannot easily be influenced by the opinions of their circles.