Designing a Model of Customer Experience-based Marketing in Kurdistan Province Ecotourism

In general the core of the tourism industry, and in particular ecotourism, is the creation of experience, and people will experience a journey through nature and engaging in a ecotourism process. In this research, the design a paradigm model of Experience-based Marketing Ecotourist in Kurdistan province has been investigated. For this Purpose, by interviewing ecotourists and experts in the field of ecotourism, their views have been collected and using the grounded theory, causal factors, contextual and intervening , the strategies and consequences of experience based marketing are categorized into six main categories, forty six sub categories, and One hundred and thirteen concepts. The results show that the Customer Experience-based Marketing in ecotourism of the main categories , causative (personal and social factors) , the pivotal phenomenon (dimensions of experience-based marketing) , contextual factors (the role of tourism service companies, local community and safety and security), Intervening factors (political, legal, economic, social, technological and environmental), strategies (product, price, promotion, place, people and employees, physical evidence, processes and programs, personalization and participation),and consequences for (ecotourists , tourism services companies and local community).