Relationship of Personality Traits and Level of Social Network Use: Five -Factor Model

Many studies have shown that personality affects the level and the way of using technologies especially internet. This study aimed to determine the relationship between personality traits and the amount of virtual social networks use. The research method was descriptive-correlational. The population of the study consisted of all 18 to 45 years old social networks users who lived in Tehran in1395 that 161 of them were selected through a convenient sampling method and answered to short form of NEO Personality Inventory and self-report questionnaire about the amount of hours using virtual networks. The data were analyzed using Pearson correlation and multivariate regression. The findings showed that among personality dimensions, only neuroticism has significant positive relationship with social network use (p<0.01) but extraversion, openness (p<0.05), and conscientiousness (p<0.01) had negative significant relationship with social network use. In addition, the results of multivariate regression showed that neuroticism (β = 0.169, p <0/05) and conscientiousness (β = -0.381, p <0/01) can predict level of social networks use in individuals. The findings of the research indicated that more neuroticism and less Conscientiousness are related to more level of virtual social networks use