Factor analysis of Entrepreneurial Competencies in the field of Search Engine Optimization (SEO) for Knowledge and Information Science Graduate

To explore, analyze, validate the merits of the SEO Entrepreneurship Questionnaire for Knowledge and Information Science professionals.

The sample size estimation and control for this survey were determined using Morgan table and simple random probability sampling. Based on the first extracted competencies of entrepreneurship in the field of SEO as a content analysis construct, a researcher-made questionnaire was developed using a web-based questionnaire. Face validity of the questionnaire was confirmed by experts in the field. The reliability of the questionnaire was confirmed by Cronbach's alpha test.

The results showed that the six categories include "basic IT skills", "regular or organic SEO", "external site SEO", "paid SEO or click", "website design and management tools" and "value added of Knowledge and Information Science in SEO field" were the main influencing variables for evaluating SEO entrepreneurship competencies for Knowledge and Information Science graduates.

Findings can be used to study, analyze and revise Knowledge and Information science topics in search engine optimization.