Identifying and Prioritizing Value Creation Components for Entrepreneurship in Resistance Economics

Entrepreneurship is the creative destruction and process of value creation and the foundation for the growth and excellence of human society. This research has been conducted in the field of entrepreneurship studies in resistive economics with the aim of identifying and prioritizing the value creation components for entrepreneurship in resistive economics.

it is practical and in terms of method, is mixed. In the qualitative stage; the data collection tool was a qualitative and profound interview with experts. The statistical population consisted of experts in entrepreneurship and resistance economics with a sample size of 25 people with a purposeful sampling method to reach the theoretical saturation point. The analysis of the findings was done by the methodology of the Grounded theory with the classical approach (glaser). In the quantitative stage, the data gathering tool was a researcher-made questionnaire. The sample was 384 entrepreneurs and economic activists of the country. Data analysis was performed using structural equation modeling and SPSS and Smart PLS software.

The results showed that the four components of value creation for entrepreneurship in the resistive economy include four components in order of priority: 1. Creating a new business (new business) with an impact of 0.895, 2. Creating wealth (generating wealth) with an impact of 0.894, 3. Developing businesses (business survival, business expansion) with intensity Impact 0.892, 4. New achievement (innovative technology, new product) with an impact intensity of 0.865.

The ultimate goal of entrepreneurship in a resisting economy is to create value.