Media Management Education: Key Themes, Pedagogies, andChallenges

The media sphere has changed significantly as a result of globalization,technology, and new habits of media use. Scholars in journalism and masscommunication thus call on a transformation and reinvention of highereducation in the field. The purpose of this article is to investigate how mediamanagement is taught across different institutions, and how educators copewith this interdisciplinary, international, and dynamic field. In an onlinesurvey, we asked educators from fourteen different countries across Europeabout the key themes addressed in teaching, the pedagogies applied, and thefundamental challenges they perceive.