Analyzing Farmer’s Environmental Behavior and its Affecting Factors in Qorveh County

The main purpose of this applied research was to determine farmer’s environmental behavior and factors affecting it in Qorveh County of Kurdistan province. The data were collected by a surveying method with using a questionnaire technique. The collected data were analyzed by using both SPSS and PLS softwares through a structural equation modeling (SEM). The statistical population of the research includes all 12845 farmers in Qorveh County. Of those, 374 people were first selected as samples using Kerjcie and Morgan's table then a randomized sampling method by an optimal assignment technique was used for determining samples between each village. The results revealed a significant relationship between the external variables environmental knowledge and awareness, environmental concern, subjective norm and farmers' environmental attitude with the variable farmers' intention. The environmental concerns had the most direct effect on the farmers' intention. The results showed that the variable farmers' intention can determine 32 percent (β =0.32) of dependent variable (farmer’s environmental behavior).Therefore, it is concluded that the farmers' intention as an important factor can effect on their environmental behavior, and the farmers' intention influenced strongly by the variable farmers' environmental concerns.