Impact of environmental perception on sustainable development in sport

The purpose of this study was to investigate the impact of environmental perception on sustainable development in sport. The present study is a descriptive-survey and field study. In order to collect data, a researcher-made questionnaire with 40 questions was used. The face and content validity of the questionnaire was confirmed by a survey of professors related to the research subject and its reliability was reported using Cronbach's alpha of 0.83. The statistical population of the study consisted of managers and organizers of sport events in ten provinces of the country. Due to the size, number, and difficulty of access, the available sampling method was used to collect the samples and finally 254 questionnaires were returned. Data analysis was performed using SPSS-19 software. The results showed that there is a correlation coefficient of 0.34 between environmental perception level and actual consumer behavior in sport events, which is significant at P