Formulating model and Ranking the factors of strategic marketing of sport facilities of Iran northwest

The current research aims at ranking marketing factors and offering a strategic marketing model for northwest sports facilities. This study is a kind of applied research with descriptive procedure. The instrument was the questionnaire of SeifPanahi Shabani (2013) and the population was all of the managers and staff of sport facilities such as halls and sports complex and stadiums of West Azerbaijan, East Azerbaijan, and Ardabil provinces. Stratified random sampling was used and 350 participants were chosen as the sample by Morgan table. The collected data was analyzed by structural equation model and was ranked by establishing the effective factors in strategy of sports facilities marketing. In order to assess the goodness of the model of sports facilities marketing strategy, Amos Graphics software was used. Considering the challenges and variations, only the companies and organizations with very strong marketing viewpoints can be successful in future. To achieve such a marketing, factors such as management, environment, strategy, target market segmentation and conditions must be considered as the influencing factors.