The National Branding in the Elite and Top Talents

In recent years, researchers have mentioned a number of factors for success in discovering, identifying, developing, and exploiting elites and top talent, which seems that national branding is one of the main factors influencing this process. Accordingly, the present study aims to design a national branding model on the elites of science and technology field.

The study based on the mixed approach، descriptive-exploratory study and of correlation type. The statistical population of the study includes elites, managers of the National Elite Foundation and their respective professors in the field of national branding, and all the superior talents and elites. The statistical samples were selected with a goal-oriented judgment, snowball sampling and a random access method. The data gathering tools were a semi-structured interview and a questionnaire. Data analysis were performed using the content analysis method and structural equations.

The casual conditions, ground conditions and intervening conditions that influence national labeling in the field of elite and top talent have been identified and the national branding process in the field of elites and superior talent is considered as a strategy to meet the desire for nation branding in the elites and talented areas, and ultimately it results in effective outcomes such as preserve and attract elites, promoting national pride and ….

Based on research findings, the national flagging desire is the most central component that indicates its high importance in the implementation of the national flagging process because national flagging in the elite domain is not priscriptionaly applicable and It will not be possible until the stakeholders are convinced and cooperate.