The role and effect of customer capital factors in identifying and developing entrepreneurial opportunities in Kerman Khodro Company

The purpose of this study was to investigate the role and effect of customer capital factors in identifying and developing entrepreneurial opportunities of Kerman Khodro Company in 1397. The statistical population of the study was 130 people from whom 97 ones were considered as sample size by simple random sampling method. The research tool is a researcher-made questionnaire. After distributing and collecting the questionnaires, the information was analyzed and the hypotheses were tested using the structural equation modeling method, and with the help of Smart Plus software, the measurement and structural sections were performed in two parts. In the first part, the technical characteristics of the questionnaire including reliability, convergent validity and divergent validity specific to PLS were examined. In the second part, the significant coefficients of the software were used to study the research hypotheses. Finally, research findings confirmed the impact of customer capital and its dimensions, including the value of company-owned privileges, relationships with people and organizations related to customers, market share, retention or loss of customers, and net profit per customer on identifying and developing entrepreneurial opportunities in the community under study.