Presenting an E-Commerce Business Model in the Industrial and Intermediary Products Market ( car spare parts ) with Emphasis on the Role of value Chain

Existing research examines the factors influencing the value chain in terms of how industrial and intermediary goods are delivered in the field of e-commerce and how the model of delivering these (industrial and intermediary) goods in the B2B business area should be Be it. The methodology of this research is mixed exploration method which is divided into two parts: qualitative and quantitative. In the first (qualitative-contingent) part, based on library and field studies and intuitive judgment and researcher experiences, as well as open interviews with industry and university experts, ideas and assumptions about the model emerged that were part of this research. It had a qualitative and contingent aspect. Based on the selective coding method after screening and refining and categorizing the factors, these assumptions were examined through a questionnaire and structured interview by the Canon Group (27 industry and university experts) and the assumptions and components were analyzed. And those that were subscribed were merged and eventually the initial assumptions were extracted. In the second part (quantitative - validation) the primary components extracted from the previous stage and the relationships of the components and the research model were evaluated and validated.