New product development through the Pro-innovation culture and organizational ambidexterity (Case study: Sports equipment manufacturers)

The purpose of this study is investigating the effect of pro-innovation culture and organizational ambidexterity on new product development. This research in terms of paradigm is ultra-positivism that has been done with a quantitative approach. Also this paper is an applied research that in terms of data collection is descriptive_survey. Target population of this study is all managers of sports equipment manufacturer companies, that 69 individuals were selected as the sample members using simple random sampling. In this study two methods of library and field research were used to collect data, that in order to ensure the reliability of the questionnaire, two criteria of cronbach's alpha and composite reliability were used and also convergent validity, divergent validity and content validity were applied to examine its validity. In this research, in order to investigate the relationship between variables and data analysis, the partial least squares method (PLS) and smart-pls software have been used. The results showed that pro-innovation culture had a positive and significant effect on organizational ambidexterity and new product development. The results also showed that organizational ambidexterity including exploration and exploitation capabilities had a positive and significant effect on new product development.