Factors Affecting the Selection of Strategic Priorities in Iranian Food Industry Companies

Companies in Iran's food industry have a high profitability if properly managed and planned. Therefore, corporate governance decisions in determining priorities can determine the future of the company's business. In this study, factors affecting the choice of management strategies of food industry companies with the aim of understanding the factors affecting the economic capacities of companies, promotion of market power, customer satisfaction, communication and attention to research and development has been studied. To this end, in this study, the effect of a series of quantitative and qualitative independent variables on the management priorities of 111 food industry managers in 2017was investigated in a multinomial logit model. The results of the study indicate that the level of education of the firm's director, by increasing the competitive advantage and developing communication between the company and customers and employees, leads to the development of the firm and the preservation of corporate clients. Also, the attention of managers to employing young and professional labor force has led to a discussion of customer relationship management and will create value for the firm. The experience of managers and the company's tendency toward service and business activities will increase the profitability of the company. Changes in the price of inputs have led to the necessity of applying the appropriate policy for producers, and also by increasing production costs, since customers are sensitive to price changes, it is necessary to adjust the appropriate price based on the expense and the customer's need for the product.