Problem Analysis the Integrated Chain of Poultry Meat Production: A Case Study Research in Mazandaran Province

The integrated chains of meat production in Iran are an example of vertical supply and value chains that all of their stages are managed in centralized structure. These supply and value chains in each of their stages face challenges that affect their performance. This study amid to problem analysis the integrated value chains related to poultry production in Mazandaran. So, Zarbal, Afagh Toyoor and Ajdade Mazandran value chains were studied using a qualitative method. Data were collected using non-participant observation and semi-structured interview techniques from stakeholders, managers and actors in mentioned chains (19 participants). In the process of data analysis, at first, a description was presented about structure of each chain and then, using qualitative content analysis, coding and results interpretation were considered. Findings revealed that State Livestock Affairs Logistics (SLAL) has caused the most damage to the value chains by adopting inefficient policies and inappropriate behaviors. The importance of these policies is that they cover across the chains and specifically affect the market. Indeed, although these chains are faced with challenges in terms of inputs, collaboration agreements, and laws, they are facing more serious challenges due to the ineffective policies adopted by SLAL in the market.