Defining the Main Factors of the Stagnation of Food and Pharmaceutical Industrial Enterprises

The present study defined the main factors of the stagnation of food and pharmaceutical industrial enterprises with the aim of designing a native model that spatial domainare Kermanshah province.

The Research model was implemented based on the qualitative method of "Grounded Theory". For data gathering, judicial sampling method and snowball technique were used to achieve data theoretical saturation through a profound semi-structured interview with 15 experts from differentfields of governmental, academical and private sector. Validity of interviews was confirmed by triangulation method. In order to data analysis, Strauss and Corbin's approach was used.

The native model of the stagnation of food and pharmaceutical industrial enterprises is affected by a variety factors which can be categorized in the conditions of causal (weakness of management skills, traditional management of businesses and weakness in organization, weakness in identifying and implementing market management strategies and etc.), The interference (financial resources; the right understanding of decision-makers and policy-makers; the appropriateness of the supply chain with upstream industries and etc.) and context (socio-cultural, political, technological and etc.) and there are several consequences for it at two levels;the macro level and the enterprise level.

Identified actions as strategical factors in the model include: challenges in sale, production and supply; weakness in branding; weakness in absorbpation of expert staff; Reducing the competitiveness power of the enterprise; that finally leads to lack of motivation of activists, Reducing sustainable employment, creating a psychological barrier for newcomers at the macro level; and increasing the financial debt, manpower adjustment, reduction in the special value of the brand, decreasing the value of assets and the credibility of the enterprise and the escalation of disputes between key partners at the enterprise level.