Investigating the Impact of Brand and Brand Loyalty on Technology Services

The impact of branding and brand loyalty on technology services in the insurance industry is one of the issues that should be paid more attention to. In this article, we tried to study and analyze this issue in the framework of theory and statistical analysis. For sampling in the present study, cluster sampling method has been used. We used Smart PLS to perform descriptive and inferential analysis of research data. All hypotheses have been confirmed. Based on the results of Marie analysis, we concluded that branding and loyalty have a direct and positive impact on technology services.