Factors affecting the strategic management model:The case of Qom as areligious metropolis

Religious features of Qom, the metropolis, are the dominant components in the city context of Qom, and make the urban management there of quite different from other cities.Thus, considering numerous  activists, some specific and various factors affecting the strategic management process in the said metropolis, the relationships among the factors such asactivists’ cooperation and consensus,the coordination among them,and  considering procedural and communicative issues related tothe strategic management process will be of a significant help in increasing the efficiency and effectiveness of the strategic management model fortheabove said city. This study validates the model designed by the research qualitative sector through employing a questionnaire and using a mixed method research design. To analyze the data obtained from 255 research subjects including urban management experts and managers, the Statistical Package for Social Sciences (SPSS) software was used and then exploratory factor analysis, T and Friedman Tests were run. In this process, 6 factors (including 22 sub-factors) affecting on the strategic management of Qom religious metropolis were explored. Findings indicate that significant effect of environment, managerial institutional context, environmental actors and activists, environmental factors, the relation between environmental actors and activists, the relation between environmental factors and process related factors of managerial strategies of city, on the Qom strategic management. Among the effecting factors the relation between environmental factors is the most effecting one.