Satisfaction of the citizens of the city with the beautification performance with the urban sustainability approach

Beautifying urban space has a direct relationship with the sustainability of urban environment and if its proper functioning and its objective objectivity in cities will have favorable effects on satisfaction and ultimately on the soul and mind of the citizens. The purpose of this research is to assess the satisfaction of citizens of the city from the function of beautification with the approach Sustainability is the urban environment. The present research is applied in terms of applied and descriptive correlations with the causal approach. Independent variables of this research include the quality of perceived quality of workability, trust, assurance, accountability, empathy. Also, citizens' satisfaction is considered as a variable. The statistical society is composed of citizens of Kemal-Shahr province of Alborz province. The sample size of 252 people from the standard SERVQUAL questionnaire was determined in five dimensions: trust, confidence, accountability and empathy. Data were analyzed using spss software and nonparametric statistics. The results showed that there is a difference between age groups in terms of perceptions and expectations of service quality gap and the highest gap (0.7921) is for the age group of 30 to 40 years The highest gap is between expectations and perceptions related to the reliability dimension (3.83) and the lowest dimension (1.92). The output from Amos software also showed that by changing a unit in the response variable and trust, a change of 72.4 percent would be achieved in the level of satisfaction of the citizens. Overall, satisfaction and sustainability components of the urban environment (sig = 0.001) ) There is a connection. Accountability is at the core of citizens' satisfaction. First place accountability, second-place trust and received rankings Third, accountability and empathy are also in the next ranks. In other words, by changing a unit in the response variable, 72.4 changes will be achieved in the level of satisfaction of citizens.