Cultural-Societal Policy Making in Sport Tourism Industry

This research aims to make a cultural policy in national and international sport tourism development regarding the improvement of Iran’s international political-cultural portrait and increasing the revenue of the industry. This is a mixed method research and a practical one considering its aim. The target population of qualitative part of the study is a set of 16 sport and cultural policy making experts which are chosen based on snow ball method due to the maturity of related literature. The target population of quantitative part of the study is a set of 135 experts which are employees of tourism or sport and youth organizations of national provinces. The data gathering methods are interview and questionnaire. The interviews introduced a list of factors in sport tourism development policy making which were categorized in 4 groups. Then these factors were examined quantitatively and the final cultural policy making model including tourism attractiveness, environmental attractiveness, attraction variety and cultural factors is represented. Results showed that it is necessary to build and equip sport tourism centers in different climatic regions of the country to host domestic and foreign tourists and sport teams. Also trying to legislate to support domestic and foreign sport tourism investors is significant.