The role of unlearning context in Organizational Innovation of Sepah bank branches in Fars

Today, organizations should discard old & obsolete knowledge and apply new technologies to survive and provide competitive advantage. In this regard unlearning context play main role in empowering innovation in providing services in service organizations such as banks. The purpose of this research is to investigate the role of unlearning context in organizational innovation of Sepah bank branches in Fars. The statistical population of this research is all employees of Sepah bank branches in Fars, which is 1182 people. The research method was descriptive-correlational design and the sample size was determined by using simple pluster sampling and Cochran’s formula. Sample T-test, structural equation modeling & pearson correlation coefficient was used to analyze the data and test the hypotheses. Findings showed that the level of unlearning context was lower than desired level. The level of innovation consists of product process and administrative was lower than desired level too. Finally, the results showed that Unlearning context was positive and significant predictor of product innovation in Sepah bank branches in Fars province.