Study on National Pride and Factors Affecting it in Kashan in 2019

National pride, as a kind of positive feeling towards the nation-state and national attachment, can be a type of national loyalty. For this reason, this concept has attracted constant researchers' attention. The purpose of this article was to measure the political and cultural dimensions of national pride in Kashan city and determine some of the factors affecting it. This research has carried out a quantitative method and the survey technique. To this end, 574 citizens of Kashan, aged 18 years and over, were selected by a multistage cluster sampling method and interviewed in person using a structured questionnaire. The findings indicate that the national pride and national cultural pride of the citizens of Kashan is somewhat above average, but their national political pride is slightly lower than the average. Additionally, the variables of age, the use of national media, optimism /pessimism for the country's future, social discrimination, and political attitudes are factors influencing national pride. In a general conclusion, it can be said that national pride as an important indicator of national attachment is influenced by economic, social, and political conditions to a significant extent.