Zoning of Ardebil City in Terms of the Presence of Attracting Tourist Potential

Today, tourism has become one of the factors influencing the socio-economic and cultural development of societies. It is also one of the sectors that can be valued significantly when it comes to planning and paying attention to the economic benefits it can bring to the employment of a large part of the unemployed. Urban tourism, which is one of the sub-sectors of tourism, has recently been the focus of planners and trustees. In the meantime, Ardebil city has and always welcomes a large number of domestic and foreign tourists, due to its historical background and its potential and actual potential. Therefore, conducting extensive studies and up-to-date studies in order to evaluate the tourism status of Ardabil city and identifying its tourism areas in order to optimally manage tourism affairs in this city is an important and necessary issue. Therefore, in the present study, using descriptive-analytical research methods and tools such as GPS and ARCGIS software and Vikor, AHP and Fuzzy models, the zoning and identification of tourism areas in Ardabil has been done. The results of the present analysis indicate that the central core of Ardebil city with the axis of the Balchaychay River and Shurabil Lake and in the northeast-southwest direction, has high potential for attracting tourists. has it. In fact, these areas can be named as the dominant tourist center of Ardabil. A place marked by an extraordinary concentration of historical, tourism and leisure attractions. In fact, it can be said that the tourism area of ​​Ardebil and the areas with high tourist attraction were a function of the central and historical core of Ardebil and the Adjara River and the Shurabil Lake. This has led to the over-concentration of tourism elements in the vicinity of these elements.