The Effect Of MAJID Sports Brand On Consumer Evaluation With The Moderating Role Of Domestic And Foreign Advertising

The aim of this study was to investigate the effect of Majid sports on consumer evaluation with the moderating role of domestic and foreign advertising. This study is applied in terms of purpose and in terms of data collection is descriptive-correlation. A researcher-made questionnaire collected the desired data. In this study, by using structural equation modeling and using PLS Smart 2 software, the researcher has concluded that brand characterization has a significant effect on brand intimacy and the need to recognize brand characterization and newness. Perceived propaganda and religious attitudes have a negative effect, as well as brand characterization has a significant effect on psychological distress And that advertising as an important factor has been able to have a significant impact on the process of brand recognition. The results of this study can serve as a valuable resource for marketing executives and marketing advertising providers domestically and internationally.