نشریه مدیریت تبلیغات و فروش
پیاپی 3 (پاییز 1399)

The impact of advertising on the growth and survival of organizations in today's competitive environment is undeniable. With the increase of membership in electronic social networks, advertising in these networks has become the most important and effective marketing activities. Virtual social networks are one of the most important communication and marketing tools in the community and the world, which have a significant upward trend in attracting the audience. The purpose of this study was the effect of integrated electronic marketing communications on the development of the imported car market in Iran. The method of the present study was descriptive survey. The study population of the present study was the customers of Modiran Khodro Company in Tehran, 372 of whom participated in the study. . They answered the Integrated Communication Questionnaires for e-Marketing and Market Development. The reliability and validity of the instruments were confirmed using Cronbach's alpha coefficient and confirmatory factor analysis. Structural equation model with Smart Plus software was used to analyze the data. The results showed that the effect of advertising on market development is positive and significant. The impact of public relations on market development is not significant. The impact of sales promotion on market development is positive and significant. The impact of personal selling on market development is positive and significant. The impact of direct marketing on market development is positive and significant. The impact of online marketing on market development is positive and significant. The impact of social networks on market development is positive and significant.

In an age of change, what keeps organizations alive and gaining sustainable competitive advantage is the effective use of human resources. For years, it has been thought that the difference between successful people and others is their intelligence, but recent developments in behavioral and organizational sciences have shifted everyone's attention to a more important factor called "emotional intelligence." Today, any manager who is trying to achieve his organizational goals should look at the emotional intelligence of individuals as a valuable asset and provide the opportunity to cultivate it for his human resources. . According to the research obtained in this article, emotional intelligence will have a great impact on how organizations are run and their performance. The purpose of this study is to investigate the effect of emotional intelligence on performance management, with the mediating role of empowerment in Tehran Metro Operating Company. This research is methodological, descriptive, inferential and applied. The data collection tool in the present study is a standard questionnaire that used face validity to assess its validity and Cronbach's alpha coefficient to assess its reliability. . The statistical population of this study is all employees of Tehran Metro Operating Company in 1398, which includes 103 men and women and the sample size was calculated according to Cochran's formula of 79 people. The sampling method is simple random. Emotional intelligence of employees was measured through a questionnaire and evaluated using LISREL software and emotional intelligence management was evaluated to mediate the role of empowerment in Tehran Metro Operating Company.

The present study aims to segment the customer in e-commerce with an application approach for the cash business model. The statistical population of this study includes an unlimited number of customers who use the online store of Shiraz discount website online. Using Morgan table, 384 people, in order to collect the required data non-randomly in Accessibility has been selected as the research sample. In this research, the standard cash business questionnaire has been used. The combined validity and reliability were confirmed by the validity of the content validity and the reliability of the questionnaire by Cronbach's alpha and the analysis of the research was performed using SPSS26 software. The results of this study indicate that the components of business that include (customer segments, value proposition, communication channels, customer relationship, revenue stream, key resources, key partnership, key activity, cost structure) Customer categorization has a significant impact.

Individuals in an organization can test their usual findings by publishing, sharing ideas, knowledge, and experience, and organizations that can manage their knowledge appropriately and effectively will be successful. Accordingly, the present study was conducted to investigate the effect of knowledge management on employee performance in Kaveh methanol petrochemical. This research is an applied research and in terms of data collection, it is a descriptive survey and correlational description. The statistical population of this research includes the managers and employees of Kaveh Methanol Petrochemical Company with a number of 1200 people. . The sample size was determined based on Morgan table, 291 people who were selected using systematic random sampling method. In order to collect data, a standard questionnaire was used, the face validity of which was confirmed by calculating CVR, and its reliability was calculated by calculating Cronbach's alpha, and since it was higher than 0.7, it was confirmed. . The collected data were analyzed using structural equation modeling and Emus software.The findings of the analysis of the four hypotheses of this study indicate that knowledge creation, knowledge sharing and application of knowledge from knowledge management processes have a positive and significant effect on the three dimensions of planning and organization, output of competencies and the ability to analyze and solve problems. But the recording and storage of knowledge only affects the competency outputs of employees.

By intensifying competition in business and rapid technological change, as well as increasing the power and choice of customers, success will be those companies that will be able to better understand and identify the expectations and values ​​of customers and respond to them in a desirable way. One of the most valuable assets of any company is the brand equity. . Companies that have a high position in the minds of consumers in terms of brand equity can easily be considered more profitable among other companies in their own industry. The brand equity of any organization is a reflection of their commitment to social responsibility. In this study, the relationship between social responsibility disclosure and market share in the Tehran Stock Exchange has been investigated. The results of this study show that there is no significant relationship between disclosure of corporate social responsibility and market share.

Citizens' involvement in the planning process has undeniable positive results. In recent years, the issue of citizen participation in planning has been given much attention in most countries and efforts have been made to enable public participation in various levels of planning and decision-making. The role of neighborhood management should be considered by stakeholders in the field of urban management to organize social participation in urban neighborhoods and consequently neighborhood-based planning. This article discusses the impact of participation as a tool in strengthening the planning process. This study was conducted to investigate the role of participatory planning as a model for effective planning in municipalities and also to pay attention to this type of planning as a tool for empowering citizens. . This study was conducted to investigate the role of participatory planning as a model for effective planning in municipalities and also to pay attention to this type of planning as a tool for empowering citizens. The purpose of this study is to provide mechanisms for neighborhood management plan to ensure its success in attracting citizen participation for participatory planning in municipalities. In this research, articles, reports, regulations related to the subject and also interviews with deputy mayors of some areas of Tehran have been used. Increasing urban growth and development, citizens' satisfaction with urban management, increasing trust in urban management are the results of research findings This shows that creating a formal, legal and effective structure in the conclusions of district managers can play an important role in involving citizens in the city administration, and this partnership can play a role as a tool for decision-making. In this study, the characteristics of people who can be effective in the decision-making process are also mentioned. In the end, it was found that participatory planning and attention to the neighborhood house and creating an effective formal structure for it can lead to people's satisfaction and increase trust in urban management, increase growth and speed of urban development.

The introduction of information technology in the banking industry has created a competitive environment in this industry. Banks need to replace traditional methods with new banking methods in order to gain more customers, reduce costs and thus gain a competitive advantage. Changing technologies and customer preferences can have a tremendous impact on the success of banks' strategies. Given the growing use of mobile banking, financial institutions are offering this technology as part of their strategic solutions. . However, the use of new technologies may not always be accepted by some customers, which is one of the issues facing the banking industry. It is expected that a combination of the above models has been used in this research to solve the relevant problem. The place of study of this research was the students of Fasa universities who were selected as a sample using Cochran relation and 361 people were randomly selected as a sample. The research method is descriptive-correlational and the data collection tool is a combined questionnaire from two models. The reliability of the questionnaire was confirmed using Cronbach's alpha equal to 0.924 and the validity of the questionnaire was confirmed by experts. The results of analysis of research hypotheses using structural equation modeling based on the least squares method using Smart PLS software showed that all research hypotheses have been confirmed.

The aim of this study was to investigate the effect of strategic human resource management on organizational performance of employees in Persepolis Pars Assaluyeh Petrochemical, in 1399. The research method is applied in terms of purpose and descriptive-correlation in terms of data collection. The statistical population of this study was the employees of Persepolis Petrochemical Company. At the time of the research, their number was considered as 180 people, which was considered as a sample using Morgan table, 118 people. . The assessment tool of this research is the standard questionnaire of strategic management of human resources of Chang and Hong (2005) and organizational performance (1396). The apparent validity and reliability of the research have been confirmed. The final questionnaire was given to the members of the statistical sample by simple random sampling method. After collecting the questionnaires, the research data were analyzed using SPSS 24 software. Regression analysis test was used to test the research hypotheses due to the normality of the research data. . The results have shown that training and development of human resources has an effect on the performance of Persepolis Pars Assaluyeh Petrochemical Company. Employment with human resources has an effect on the performance of Persepolis Pars Assaluyeh Petrochemical Company. Effective communication with employees has an effect on the performance of Persepolis Pars Assaluyeh Petrochemical Company Management development has no effect on the performance of Persepolis Pars Assaluyeh Petrochemical Company. Flexible work plans affect the performance of Persepolis Pars Assaluyeh Petrochemical Company. Equal employment opportunities affect the performance of Persepolis Pars Assaluyeh Petrochemical Company.

Delays in a construction and infrastructure projects and identifying factors that leads to delays and then managing them is a competitive advantage of a organizations and construction companies. Transportation infrastructure projects such as subway (metro) are of most important in the economic system and development of the country. every year a major part of our national income is spent on investment in construction projects and infrastructure. management of Construction projects require careful organizational planning and management due to the project complexity and interdependence between activities. The management of construction projects requires knowledge of modern management as well as an understanding of the design and construction process. The purpose of this study is to identify management delays due to lack of coordination between organizations and project factors (employer, contractor and consultant) in the case study of Isfahan subway (metro). According to the findings of this study, the identified organizational and corporate delays were divided into ten groups: financial, political, Human Resources (HR), managerial decisions, contractor weakness, consulting engineer weakness, contractual factors, project planning and control, machinery and legal factors. In the next step, the identified influential factors and factors were statistically analyzed and also the method of two-to-two relationship between the categories was determined and finally management solutions for organizations and companies to get out of it were proposed.

 
The present study was conducted in 1398 with the aim of investigating the effect of competitive advantage dimensions on customer loyalty (Case study: BA Shiraz Food Industries). The statistical population of this study is customers consuming semi-finished food products of BA company. At the time of this research, their number was reported to be unlimited. Sampling using Morgan table was 384. The number of samples was considered. The measurement tool of this research is standard customer loyalty questionnaire. And the competitive advantage was the apparent validity of the questionnaire was confirmed. Their reliability was obtained by Cronbach's alpha coefficient for four variables above 0.7. The final questionnaire was provided to the members of the statistical sample by simple random sampling method. After collecting the questionnaires, due to their normality, the research data were analyzed using SPSS24 software. This research was conducted at two levels of descriptive and inferential statistics. The results of the analysis showed that accountability has a significant effect on customer loyalty. Accountability has a significant effect on customer loyalty. Quality has a significant effect on loyalty. Innovation has a significant effect on customer loyalty. Efficiency does not have a significant effect on customer loyalty.

Most managers see the brand as a concept that creates awareness, self-awareness and prominence in the market. In essence, they emphasize visual features as a source of distinction. The aim of this study was to identify and evaluate the factors influencing brand selection in the home appliance and audio-visual industry from the perspective of customers. The method of the present study is descriptive survey that library and field methods were used to collect data. The statistical population of the present project is all customers of this market in Tabriz shopping centers. The sample was selected by non-probabilistic method available. By proposing six hypotheses about quality, reputation, availability, price, after-sales service and user experience The general results of data analysis showed the confirmation of the researcher's hypotheses and the effect of the above factors on customer selection. Using the correlation test, it was found that the ability of user experience has the greatest impact and availability has the least impact on customer choice, and using the Friedman test, the independent variables were ranked in the following order: quality, price, availability, warranty and After-sales service, user experience, reputation

The main purpose of this study is to investigate the relationship between organizational trust and productivity of Isfahan Municipality manpower. The research method used in this article was descriptive-correlation and its statistical population was the human resources managers of Isfahan Municipality. The sample size was 220 people and the sampling method of the present study was random. Research data were collected by library and field methods and k-s, Pearson correlation, Watson camera and simultaneous regression were used to analyze the data using SPSS22 software. The results showed that there is a significant and positive relationship between organizational trust and all three components (lateral trust 0.83, vertical trust 0.60 and institutional trust 0.50) with employee productivity (0.72). Also, the predictor variables included in the model are able to simultaneously explain 53.2% (69.5% lateral trust, 36.1% vertical trust and 24.5% institutional trust) of the changes in manpower productivity variables (criteria). In other words, with the increase of one unit of organizational trust, 53.2% increases the productivity of employees. 0.24 increases employee productivity.

The present article examines the factors affecting the organizational commitment of Tehran Municipality employees. Survey research method and data were obtained through a standard questionnaire. The statistical population was 60,000 employees and the sample size was 384 employees who were selected through stratified sampling according to the volume. The results show that the level of organizational commitment of employees is above average. The level of organizational commitment has a significant positive relationship with the variables of organizational justice, job independence, role pressure, opportunity and job promotion and role ambiguity and has no significant relationship with organizational participation. . Multiple regression analyzes and the results of path analysis showed that organizational justice is the most important and determining factor directly and positively affecting the level of organizational commitment. While other factors of organizational participation, role ambiguity, role pressure and independence in work also have a direct effect and the factor of opportunity and job promotion have an indirect effect on organizational commitment.

 
Over the past three decades, the concept of marketing has changed dramatically, from focusing on the product to producing a better product based on a dynamic and competitive environment, using new marketing topics in corporate management. Customer orientation. In this study, we try to explain the concept of social marketing, how to implement it and examine its impact in SunH company. . The research method is qualitative and the data collection method is documentary and field. To determine the sample size, Cochran's formula was used for an unlimited community. According to this formula, 460 questionnaires were distributed with 25% more than the real sample. Finally, 382 questionnaires were analyzed. The results show that social marketing has a significant impact on customer attraction along with building customer trust in the company.

The present study investigates the effect of Corona on the tendency to buy online by emphasizing the role of the company's image using factor analysis. The present study is a descriptive-analytical study in terms of the purpose of an applied research and in terms of cross-sectional time. The statistical population of this study includes all people who have used internet sites and virtual networks to purchase in the city of Tabriz. Therefore, using the Cochran's formula for the uncertain community, the statistical sample size of 483 has been selected. . Measurement tool in this research is the willingness to buy online questionnaire based on research by Rishen et al. (7102) which has six items: product characteristics, purchasing process, payment process, shipping time, purchasing risk and environmental factors, and knowledge questionnaire. From the image of Anderson Company (7112). A 6-item questionnaire was also used to assess the effects of coronary heart disease in individuals. Then, in order to collect the required data, a simple random sampling method has been used. . In this study, to investigate the relationships between research variables, the method of confirmatory factor analysis using Amos software has been used. According to the research findings, the effects of coronary heart disease affect the desire to buy online and all its variables (product characteristics, purchase process, payment process, delivery time, purchase risk and environmental factors). Other research also showed that the company's image has a direct effect on the relationship between the corona crisis and the tendency to shop online.

In the present era, the importance of productivity in the field of public services and commitment of as many employees as possible to the organization in order to survive in the current competitive society is considered essential, so The purpose of present research is to investigate the relationship between transformational leadership style, employee commitment, public service motivation and performance of employees. The innovation of this study is the non-linear relationships between independent variables and the dependent variable and emphasizing the role of mediation double of the commitment and public service motivation. Research is the descriptive and survey-correlation.The population of the official and contractual nurses in 392 hospitals of Kashan University of Medical Sciences and 196 peoples has been estimated to the sample size. The data collection tools are questionnaires. The data analyzed with three software smart pls, spss, lisrel. The results of this study showed that there is a significant and positive relationship between transformational leadership style and public service motivation, commitment and performance. The result also confirmed the public service motivation and commitment play mediations roles.

The purpose of this study was to investigate the relationship between patriarchal leadership components, leader-member exchange and employee innovation among employees of the General Department of Physical Education of Isfahan Province. It is performed on a sample consisting 206 employees of Physical Education Department in Isfahan using simple random sampling method. The investigation is a correlational research and the instrument used to collect data is questionnaire. To analyze the data so collected, the structural equation modeling method is used by Lisrel 8.8, SPSS, Smart PLS2 softwares. The results showed that benevolent leader and authoritative leadership has a significant influence on the leader-member exchange. But leader-member exchange have no significant impact on innovation. Also leader-member exchange will not be significant mediating role between paternal leadership and innovation.The results showed that leader-member exchange theory has failed to play an effective mediating role. According to the text that presented in literature, Lack of proper leader relationship with followers and organizations bureaucratic, leader-member exchange cant has an effective role.

The main purpose of this study is the effect of market orientation of communication and intraorganizational coordination and marketing capability on the export performance of Farsh Farhi Company. It is a correlation. The statistical population includes all employees and experts of Farhi company in Tehran who were working in one of the branches of this company in 9911. The sample size was 991 people based on Morgan table which is based on simple random sampling method. were chosen. The data collection tool was a researcher-made questionnaire in the form of a five-point Likert scale. The validity of the questionnaire was confirmed using face validity and its reliability was confirmed using Cronbach's alpha. The alpha value obtained for export performance was 2.1.0. Marketing capability of 27..9 and market orientation of 27192 were obtained. Regression analysis was used to examine the relationship between variables and dependent variables. Data were analyzed by SPSS software. The results showed. The effect of marketing capability on the export performance of Farsh Farhi Company was 279.2, the effect of communication and internal coordination on the export performance was 27909 and the effect of market orientation on the export performance of this company was 27921. According to the results of this research, companies should be aware of the importance of marketing research and try to always have a close relationship with customers and partners.

Simply put, entrepreneurship is the process of starting a business based on a new idea. Maybe because of the lack of open economic space, an individual or company starts entrepreneurship. The key element of creating a business and the resulting management is the birth of the entrepreneur and entrepreneurship. The purpose of this article is to examine, determine the role and type of entrepreneurial relationship in business management. With the aim of practical implementation and correlational survey, 100 people were assessed using a questionnaire. What is the relationship between the two and the role of entrepreneurship in business management? Analysis of the results in SPSS software showed that there is a significant relationship between the two and entrepreneurship plays a predictive role for business management. Also, in order to identify the effective factors in prioritizing them in the approach of this role, 15 active and specialized experts in the relevant affairs were assessed in the form of a pairwise comparison table, which was determined by the special vector method. It is economical.

Today, the mobile phone market is one of the most turbulent markets, and as a result of developments in the mobile phone industry, competition in the production of this device has become increasingly intense and aggressive. One of the growing concerns in this industry is the consumer buying decision process and the factors that ultimately influence his or her decision to choose a mobile phone. The purpose of this study is to investigate the effect of color on consumer behavior in the mobile phone industry. In this study, a sample of 384 people from the statistical population of mobile phone users in Shiraz was considered. Research data were obtained through a questionnaire and data analysis was performed through structural equation modeling (SEM) using SPSS and AMOS software. The results showed that fashion and up-to-dateness, unconscious emotional and biological reactions to the color and cultural factors related to the color of the mobile phone will have a positive and significant effect on the consumer's decision to buy it. But experiences related to the color of the mobile phone will not have a positive and significant impact on the consumer's purchase decision.

The aim of this study was to investigate the effect of Majid sports on consumer evaluation with the moderating role of domestic and foreign advertising. This study is applied in terms of purpose and in terms of data collection is descriptive-correlation. A researcher-made questionnaire collected the desired data. In this study, by using structural equation modeling and using PLS Smart 2 software, the researcher has concluded that brand characterization has a significant effect on brand intimacy and the need to recognize brand characterization and newness. Perceived propaganda and religious attitudes have a negative effect, as well as brand characterization has a significant effect on psychological distress And that advertising as an important factor has been able to have a significant impact on the process of brand recognition. The results of this study can serve as a valuable resource for marketing executives and marketing advertising providers domestically and internationally.

In recent years, a special form of digital entrepreneurship has emerged that is often referred to as the shared economy and is in its infancy. Alignment with titles such as "participatory economics", "gig economics" and "platform economics" can generally be considered as a new form of exchange where buyers and sellers meet each other through an intermediary platform and hence transaction costs. Reduce. In 2004, the concept of sharing was described as mutual benevolence based on social behavior. . Similarly, in 2007 the concept of sharing was described as: The process of distributing assets for the use of others for a limited period of time without considering the legal rights to those assets. Shared economics involves the participation in the production, distribution, trade and consumption of various products and services by individuals or organizations. Shared economics can take many forms, including the use of information technology to provide information to individuals, companies, nonprofits, and the government that allows for resource optimization through redistribution or the sharing and reuse of excess capacity for goods and services. . One of the manifestations of the communal economy is in the discussion of transportation. Shared transportation, which can simply be defined as the shared use of a vehicle by individuals, has received more attention with the growing number of companies called Internet taxis. Although forms of public transportation - such as public transportation systems or taxi or car rental services - have been around for a long time, new forms are emerging and evolving. Given the importance of the shared economy in today's world, this article examines the challenges and dimensions of the shared economy in the transportation industry.

Global organizations are always looking to gain a competitive advantage by creating innovations and new methods. Some of these organizations gain a competitive advantage by improving environmental performance by complying with environmental laws and standards, increasing customer knowledge in this regard, and reducing the negative environmental impact of their products and services. Green performance is one of the most important determinants in improving the competitiveness and performance of companies. . Green Performance recognizes that the various areas of office and function in the company must act as part of an integrated process that is expected to be performance-related. Green performance is about evaluating the relationship between business and the environment. Green performance can be estimated from a variety of indicators that assess the reduction of the firm's environmental impact in categories, each measured by individual commodity variables. All developments of manufacturing companies are to meet the needs of customers And the activity of companies without customers does not make sense and compatibility is the only way to stay in the market. Therefore, companies must have a different approach to the market and production to gain a higher share of the market, and today it will not be possible to change the approach at this level without considering the quality of production and its effects on society and conservation of resources and environment for future generations. In this direction, several concepts have been proposed, including total quality management, which are used in companies and organizations with different activities. Finally, the purpose of this study is to investigate the relationships between TQM, green performance and corporate social responsibility.

Restrictions on non-renewable energy sources and the issue of environmental protection are among the issues that draw the attention of energy sector policymakers to the need for efficient use of energy resources. In this article, some energy models are introduced with review methods and finally, the focus of the research case is gasoline. Studies show that the increase in gasoline consumption is not reasonable due to the opportunity cost in Iran, and these facilities can be spent in productive economic sectors of the country.

The unilateral attacks and sanctions of the West against our country in recent years and the need to localize management theories have led to the introduction of the theory of jihadi management by the Supreme Leader of the Islamic Revolution of Iran. The aim of this study was to provide a model of jihadi management in the Islamic Republic of Iran based on the guidelines of Imam Khamenei (as), using the data method of the foundation. . The statistical population includes all the statements, letters and works of Imam Khamenei (as) from 1968 to the present, which includes 1540 lectures, and a sample of 134 was selected using the census sampling method. After analyzing the data and extracting the research model, using the snowball sampling technique, 15 elites and experts were surveyed in order to confirm the reliability and validity of the research and the validation of the results. After analyzing the data with open coding, the characteristics of jihadi management are classified into three dimensions: ethical, professional and doctrinal.

Sensory marketing uses the senses of consumers & can affect their perception & behavior. Because the focus of this marketing is on creating a unique experience based on the five senses for consumer, using it can effectively influence consumer perceptions of the brand image as well as their purchase intention. This research aims to investigate the relationship between sensory marketing mix components (arrangement, experience, interaction, price & word of mouth), brand image, purchase intention & consumer satisfaction. This research is applied in terms of purpose & descriptive correlation in terms of data collection. The statistical population of the study includes customers of Almas Shahr store in Sharekord city which were selected using online questionnaire by available sampling method. The results of research hypotheses analyzing using correlation analysis & Spss software revealed that all of hypotheses including the relationship between sensory marketing & it’s components with brand image, purchase intention & consumer satisfaction, the relationship between brand image & purchase intention, the relationship between brand image & satisfaction & the relationship between  satisfaction & purchase intention have been confirmed.

The purpose of the present study is an evaluation of the relationship between organizational bullying and organizational indifference in Esfahan Steel Company. This research of goal aspect, applied and of method aspect is descriptive-correlative. Statistical society includes white-collar employees working in the factory in 2015 that 200 persons were randomly selected from them. For achieving usability data in this study, the questionnaire of organizational bullying (Nasr Esfahani & Shahbazi) and organizational indifference questionnaire used (Danaeefard et al). Content validity of the questionnaires was verified by the experts in these fields. The reliability of the organizational bullying questionnaire 0/87 and organizational indifference questionnaire was determined 0/90 by Cronbach’s alpha method and SPSS v.19 software. Hypothesis test results showed that there was a significant relationship between organizational bullying included four sets of items (verbal bullying, non-verbal bullying, practical bullying, and performance-related bullying) and organizational indifference. Based on stepwise regression analysis, the relationship between bullying tactics (verbal, non-verbal, and performance-related bullying) and organizational indifference is significant and it can be generalizing to the population but there is not a significant relationship between practical bullying and organizational indifference. The results of the research showed that there are no significant differences in organizational bullying between respondents' views, concerning the educational level and Longevity, but a significant difference was observed, regarding sex, age, and organizational position. Also about organizational indifference, there are no significant differences between respondents' views concerning sex, educational level, and Longevity but a meaningful difference observed, regarding the age and organizational position.

The allocation perspective, recognize opportunities is true, that there are both supply and demand sides. But resources are not allocated efficiently, allocate resources for optimal consumer means that revenue be allocated to consumption, And people are able to buy goods and services of the highest value. Individual measures a wide entrepreneurship and important impact in industries, markets and the overall economy. This can be attributed to the simple operation of an opportunity in a particular local market, Or is a radical innovation that creates an overall industry or eliminate it. This can lead to a Commercialization, satisfaction with the market and create high-value jobs. Benefits derived from the importance of these issues can be considered an entrepreneur and change phenomena and identify profitable opportunities. Nowadays, the globalization of business and its role in recognizing and exploiting the opportunities of the important issues. The process of globalization has been divided into two phases. Opportunity identification phase and subsequently exploit the opportunity. In this study has been reviewed by scholars in the field and try to explain the concept further opportunities in different aspects.
 

Nowadays, customer loyalty has a special place and also the relationship with the customer makes the customer of an organization both inside and outside the organization, support it. On the other hand, social networks are changing e-commerce and can help solve some of the problems of businesses. The present study investigates the effect of communication quality on customer loyalty to the brand in social business. The research method used is descriptive, survey and correlation. The sample size was determined using the formula of unlimited community of 384 people and the sampling method of the present study is cluster sampling. Research data were collected by library and field methods and the instrument used was a questionnaire. The reliability of the questionnaires was confirmed by Cronbach's alpha method of 834% and the validity of the instrument was confirmed by the content method. . Research data were analyzed using LISREL software using statistical, descriptive and inferential tests. The results of this study indicate that the quality of relationships has an effect on brand loyalty in social business.

Coaching is a way to achieve goals. Through dialogue, the coach helps the person to set the right goal, find the best way to reach the goal, and reveals the hidden potential within the person. In this way, the coach does not say how to achieve success. Rather, it raises questions that the individual uses to find solutions. . If you look up the meaning of the word "coaching" in the dictionary, you will come across the message: "Job or activity to train people or help prepare them to do something" but this definition of what is meant by coaching is absolutely correct. No, because coaching is not training or preparation; Coaching is your help and support to achieve the goal.

Idiosyncratic risk includes risks related to the company's internal factors. One of the causes of non-systematic voluntary risk is agency costs and conflicts of interest between managers and stakeholders of companies. Low investment opportunities can undermine the optimal allocation of internal resources and ultimately the value of the company. Use the interests of shareholders. As a result, the aim of the present study is to investigate the relationship between discretionary idiosyncratic risk, firm cash holdings. This research is analytical and semi-experimental. It is applied in terms of purpose and descriptive in terms of logic. The timing of cross-sectional research is descriptive-survey and quantitative in terms of data. Financial statements of Tehran Stock Exchange companies and codal information site have been used to collect data. The statistical sample of 105 companies is one of the companies listed on the Tehran Stock Exchange during the years 2012 to 2018. The findings of this study show that discretionary idiosyncratic risk has a negative and significant effect on firm cash holdings.
 

Business startups are key factors contributing to employment creation, economic development, and technology commercialization. Awareness and use of lean startup approach has increased rapidly among startup companies in recent years. Today, the role of start-ups in the economies of countries and regions has been revealed in various dimensions of job creation, innovation and competitiveness. The present study mainly aimed at examining the impact of intra-organizational factors on lean startup. This study is an applied, descriptive survey in terms of purpose and data collection, respectively. The intra-organizational factors of lean startups were extracted from the literature and were analyzed using a questionnaire which was distributed among a group of startup experts and managers to measure its validity. After obtaining their confirmation, a 21-item questionnaire was developed and then distributed among 143 participants. The collected data was imported into SPSS and LISREL for data analysis after the coding process. The study’s results indicate that the variables of knowledge and technology, culture, business characteristics, reasonable methods, and human resources have an impact on lean startup, whereas the organizational structure has no bearing.
This paper examines the effect of intr-aorganizational factors affecting Lean startups and according to the previous researches tested the effect of 6 factors on lean startups.

This study investigates the relationship between investment in human resources and organizational performance by mediating role of organizational citizenship behavior and moderating role of corporate governance in Iran's electronic energy and water industry. The study is an applied research, descriptive-correlational and inductive. The statistical population were 111 senior experts, heads of groups and departments, and general managers of offices working in the electronic energy and water industry. According to Morgan's table, we used 111 questionnaires which distributed online by the use of Simple sampling method. The validity and reliability of the questionnaires confirmed by content validity and Cronbach's alpha. Statistical analyses performed by the use of SPSS 22 and Smart PLS2 Software. Results indicate that there is a positive and significant relationship between investment in human resources and organizational performance and organizational citizenship behavior as well as between organizational citizenship behavior and organizational performance. Moreover, the mediating role of organizational citizenship behavior between investment in human resources and organizational performance confirmed. However, the result did not support the moderating Role of Corporate governance in the relationship between human resources and organizational performance.

The present study aimed to investigate the effect of perceived organizational justice on the occurrence of deviant job behaviors in the workplace among the employees of Baghistan Municipality located in Shahriar, in which the role of job attachment has been explained. In any organization, justice is defined on the basis of factors such as: fair wages, cash and non-cash rewards, career promotion and meritocracy, fair practices and the provision of accurate information, but in practice what is achieved as justice, Employees' perception of justice. So if the employee has a different understanding of each of these factors, the question arises as to how he or she will behave. The statistical population of the study includes all 290 staff members of Baghistan Municipality located in Shahriar city. Using Cochran's formula for a limited community, 165 questionnaires were distributed among individuals through simple random sampling.
To test the content validity of this study, confirmatory factor analysis was used to confirm the questionnaire. Cronbach's alpha slope test was used to calculate the reliability of the questionnaire. After collecting data, according to the objectives and nature of the research, the structural equation method in Lisrel software was used to analyze the research hypotheses. The results of path analysis test showed that the perceived organizational justice variable of 71% has a positive and significant effect on job attachment. Also, the job attachment variable has a 67% inverse and significant effect on deviant job behaviors.

In the modern and postmodern world, emotions are the fruit of life. This interaction occurs in social behaviors. One of these social behaviors is the intention to repurchase. This type of purchase is largely a recognition of customer loyalty and its loyalty factors. The purpose of this article is to investigate the effects of emotions on repurchase with a review and analytical look and in a library style. . After reviewing the theoretical foundations of the research, the research background, study gap, discussion and conclusion were concluded. The results of the analysis show that the existence of a purchase is based on the customer's existential philosophy and the customer and consumers need more loyalty on the part of the manufacturer to repurchase.

The purpose of this study is to remind people that human capital is the main factor in the progress of work along with other assets and physical capital, because human resources are instinctively more motivated if their basic needs are met and lead to better management efficiency. Organizes the affairs of the organization and over time determines individual and organizational progress, the brilliance of human resources causes the growth of the organization. As many thinkers, including Abraham Maslow, have argued, "Self-fulfilling prophecies are those whose basic needs have been met and who are now motivated by higher needs." As a result, Kamerva can create enough motivation in himself and take effective and diligent steps to align individual and organizational goals.

The aim of this study was to investigate the effect of information technology competence on organizational agility and organizational innovation in the Children's Medical Center Hospital by descriptive-survey method. The statistical population of this study consists of all staff of the Children's Medical Center Hospital in 2000. The sample size was determined to be 322 using Cochran's formula and simple random sampling method. . In order to measure the variables used in the research, Ravichandran (2017) questionnaire was used. The content and face validity of the questionnaires were confirmed by experts. The reliability of the questionnaire was confirmed based on Cronbach's alpha coefficient. Descriptive statistics and inferential statistics (structural equation modeling) were used for analysis. . Findings showed that digital platform capability has a positive relationship on innovation capacity and organizational agility. The results also showed that the performance of information systems and the tendency of aggressive IT investment have a positive and significant effect on the capabilities of the digital platform. Finally, the results showed that organizational agility has a positive and significant effect on organizational performance in the Children's Medical Center Hospital.

This article seeks to answer the question: Where is the place of justice in Aristotle's political thought? The answer to this question is important in the sense that justice as a wise principle of human coexistence is the basic concept of moral philosophy, social philosophy and old political philosophy and new ideas. Aristotle uses the concept of "equality" and "moderation" in his definition of justice, and his profound influence on the political thought of Muslim philosophers adds to the importance of Aristotle's theory of justice. The paper hypothesizes that Aristotle's theory of justice is rooted in ontology, Aristotelian ethics, and Greek custom. And justice finds meaning in him based on the general natural model in his ontology. The findings of this article, which are obtained by descriptive-analytical method, show that Aristotle divides justice into two general and specific meanings. Justice in the general sense is respect for the law and equality of citizens, which defines it with virtue and considers it as the same set of virtues. And justice in a specific sense is divided into two types: distributive and corrective: Distributive justice affects the distribution of honor and money and other things that are distributed among citizens who have a share in the political system of society. And another type of this justice, corrective justice, plays the role of correction in transactions and relations between people in society. The Relationship between Justice and Equality Aristotle's important discussion of distributive justice; According to him, justice is the observance of proportionality, and that equal people are treated equally and inequalities are treated unequally, and that gifts and facilities are distributed in proportion to the equality and inequality of individuals.

The present study seeks to investigate every aspect of digital marketing and its effect on customer attraction regarding brand image. This research is an applied research which is done through descriptive method of the type of survey and correlation. The statistical population of this study included participants of training courses at the Technical University of Tehran from April 2018 to November 2018, whose number were reported 420 people. Sample size was determined based on Q formulla. So 218 persons were selected using simple random sampling. The researcher-made questionnaire was used for data collection. Its validity was calculated by determining CVR index for all of the items and its reliability was confirmed by Cronbach's alpha. The collected data were analyzed in two sections: descriptive and inferential statistics. To test the hypotheses, structural equation modeling and AMOS software were used. Findings from the analysis of eight hypotheses of this study indicate that social media marketing, content marketing, site and SEO marketing, word of mouth marketing and brand image have a positive and significant effect on customer attraction. The findings also showed that digital marketing has a significant effect on the attraction of customers through the mediating role of brand image.  

Organizational transparency increases competition, improves the quality of decision-making and is the most effective tool to reduce corruption and improve organizational health. The development and growth of any society requires healthy and dynamic organizations. Health in the workplace is motivated by personal growth and is a powerful positive force for promoting health and transparency in the organization. Recognizing that each system has different functions and survives in an environment that provides unpredictable data, the effectiveness of a system can be measured in terms of its ability to survive, adapt, and maintain in critical situations. He defined himself and his growth and development regardless of the specific tasks he performs . And this kind of idea has been strongly supported by people like Argyris, Trist, Bennis, Rice and others. According to Benis, if we consider organizations as adaptable, problem-solving and organic buildings, then effectiveness-related mistakes should be made based on the interactions by which the organization examines and resolves problems. Corruption is a challenging problem in societies with disciplinary-social and preventive approaches to combating it, not solid and static measurements of the labor market. Meanwhile, paying attention to preventive approaches can reduce the social, political, and economic costs of fighting corruption and have fewer consequences for governments. Culture as the most important factor in the preventive approach can play an effective and decisive role in promoting administrative health.

The existence of an organization depends on communication, and each manager usually spends most of his time communicating. In order to create coordination between the material and human elements of the organization as an efficient and effective network, it is necessary to establish good communication, because when communication is not established, the organization stops working and in fact it can be said that effective management depends on effective communication. On the other hand, today's organizations are facing rapidly changing environments and must be constantly innovating in order to remain competitive, and this is possible only by creating strong ideas and responses from the process of organizational creativity. . Everything that managers and organizations need to maintain organizational integrity, management, creativity, meeting expectations, empathy and fulfilling commitments depends on creating an effective and appropriate organizational relationship. Therefore, understanding organizational communication and the elements and factors affecting its improvement is a category that is of particular importance in the organization and management, so that gaining knowledge about the types of organizational communication and its components and elements and gaining knowledge in the field. Factors affecting the strengthening and improvement of communication as well as its barriers in the organization can help the organization to improve organizational creativity and create a lively environment full of empathy and cooperation, and thus facilitate the achievement of organizational goals.

Today, human resources are the most valuable and important capital and create the basic capabilities of any organization, so the existence of human resource planning, planning to meet the needs of skills, training and ultimately, improving human resources is essential. What is important for human resource development is that the improvement of human resources is not only achieved through specialized training, but also through various methods of staff development, and this is an important component by applying human resource strategies in the field of human resource management. It will not be possible. . Given that human resources are the most valuable and important factor in the development of any country. Therefore, appropriate strategies should be used to promote employees. On the other hand, increasing the competence of employees for human resource productivity and reducing their burnout has become the most important and basic goals of managers in any organization. Managers and staff of any organization always pay attention to the important issue of how to increase the productivity of human resources in the organization. In this regard, solutions have been presented. The time, cost and many facilities that organizations spend in this way show the importance of developing human resources and increasing the capabilities of the organization. . On the other hand, the life and dynamism of any organization requires innovation and continuous and permanent changes in it, but it can not be ignored that all of the above will only become real when the human resource strategies in that organization, Properly designed. Therefore, the purpose of this study is to investigate the effect of human resource strategies on the dimensions of employee competencies and their burnout.

Leadership of an organization in order to adapt to change and in order to survive and grow in new environments, requires certain characteristics that managers often face many difficulties to respond to. One of the most important attributes that can help leaders and managers in responding to these changes is emotional intelligence. Emotional intelligence is a topic that tries to explain and interpret the place of emotions and feelings in human abilities. . Managers with emotional intelligence are effective leaders who achieve goals with maximum productivity, satisfaction and commitment of employees. Given the importance of emotional intelligence in management, this article examines the dimensions of emotional intelligence in management, growth and development of leadership in the workplace and the method of teaching emotional intelligence in the organization. Also, while giving an introduction about the importance of motivating employees in the organization, it emphasizes the different motivational needs of them in prescribing motivational programs. . In the following, the most important organizational programs to create, increase and strengthen the motivation of employees at different organizational and administrative levels are discussed and described. This article also focuses on providing techniques for programs such as goal-based management, behavior adjustment, employee engagement, variable pay-based programs, competency-based payment programs, and finally flexible benefit programs. They are effective.
 

Today, one of the main factors in reducing efficiency and loss of manpower is burnout. In addition to the adverse physical effects, this problem also has adverse psychological effects. Burnout is affected by many factors such as organizational maturity, self-esteem of employees, etc. in the organization, each of which in turn can play an effective role in reducing and improving burnout. . Existence of organizational maturity reduces the ambiguity of the role of job and job adjustment, which in turn reduces job burnout. Self-esteem is also one of the important predictors of burnout. If the need for self-esteem is not met, broader needs such as the need for progress and understanding remain limited, and symptoms such as depression, anorexia nervosa, anxiety, violence, belligerent behaviors, and psychosocial withdrawal develop. . Therefore, considering the importance of reducing the rate of burnout through organizational maturity and raising self-esteem in employees, the purpose of this study is to investigate the relationship between organizational maturity and employee self-esteem and its effect on reducing burnout.