The Impact of Commodity Rewards and Periodic Price Discounts on Consumer Payment Behavior(Case Study: Chain Stores in Zahedan)
Discounts are an effective way to increase sales and motivateconsumers to buy. In many cases, in order to motivate the purchase or to create superiority in the mind of the buyer, discounts in different methods should be considered for the product, but which method is more effective is the main challenge. This research aims to determine what factor or factors chain stores are motivated to increase their sales and attract more customers.. In this study, the statistical population includes customers of Zahedan chain stores, which using the Krejcie and Morgan table, a sample of 384people was obtained. The research method is descriptive-survey. A standard questionnaire was used to collect data, which had a judgmental validity. Finally, the questionnaire was distributed among the sample based on random sampling. Data were analyzed through Smart PLS 3software. The results show that commodity bonuses and periodic price reductions affect consumer payment behavior and increase customer purchases.
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