Study of change leadership and its implicationsin the organization

Message:
Article Type:
Research/Original Article (دارای رتبه معتبر)
Abstract:

Leadership and its presence in organizational change can affect the development and improvement of organizational performance management. The purpose of this study is to reflect on how to lead change, which was done qualitatively using phenomenological methods.In this regard, semi-structured interviews have been conducted using purposive approach and studies of primary and secondary data.In order to obtain the validity and reliability of the data, the methods of reviewing the participants and reviewing the non-participating experts in the research as well as confirmatory factor analysis were used. Citing the opinions of experts has also been important in this regard.Concealment of facts due to organizational considerations regarding change has been one of the limitations of this study. The findings of this study can be influential in the culture of welcoming constructive change.One of the most important tasks of today's organizations is to improve the internal and external conditions for employees and the surrounding community, which is effective in the process of change with effective leadership. happen.

Language:
Persian
Published:
Journal of Advertising and Sales Management, Volume:1 Issue: 2, 2020
Pages:
6 to 25
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