Communication with management Customer relationship management in financial performance(Sepah Bank, Markazi Province Branches)

In this study, the effect of customer relationship management dimensions on financial performance was investigated. Thestatistical population of this research includes the employees of Sepah Arak Bank. The present study is applied in terms of purpose and causal in terms of method. In this regard, while reviewing the literature and using library resources, a questionnaire has been used to collect information that has been distributed among 561employees. The hypotheses of this research have been tested with LISREL software. The results of the research indicate that5) Customer relationship management has a positive effect on financial performance. 2) Customer orientation has a positive effect on financial performance. 3) Technology-based CRM has a positive effect on financial performance. 4) CRM organization has a positive effect on financial performance. Knowledge management has a positive effect on financial performance.