Provide a model for the development of women's entrepreneurial activities in the field of technology

Message:
Article Type:
Research/Original Article (دارای رتبه معتبر)
Abstract:

The purpose of this study is to provide a model for the development of women's entrepreneurial activities in the field of technology. For this purpose, 651women entrepreneurs in Tehran participated in the study. A questionnaire was used to collect data. The research method was descriptive survey. Structural equation model with SMARTPLS software was used to analyze the data. The results showed that the effect of financial support, legal support and cultural context on empowerment of literacy, marketing capabilities and entrepreneurship skills training is positive and significant.The effect of financial support and cultural context on the development of innovation capabilities is positive and significant, but the effect of legal support on the development of innovation capabilities is not significant. The effect of literacy empowerment, development of innovation capabilities, marketing capabilities and entrepreneurship skills training on the development of women's entrepreneurial activities in the field of technology is positive and significant.

Language:
Persian
Published:
Journal of Advertising and Sales Management, Volume:1 Issue: 2, 2020
Pages:
116 to 131
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