Investigating the effect of spatial planning on innovation in services(Case study of Sina Bank branches in Tehran

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Article Type:
Research/Original Article (دارای رتبه معتبر)
Abstract:

One of the factors that is effective in creating and increasing innovation capabilities in banks is the organizational atmosphere. Therefore, this study was conducted to investigate the effect of organizational climate on innovation in the service sector. This research is applied in terms of purpose and descriptive and correlational in terms of how to collect information. The statistical population of the study consists of 052employees of Sina Bank in Tehran branches, which was determined as a sample using the class sampling method with appropriate attribution and the Cochran's formula method.. The research instrument was a questionnaire whose validity was confirmed based on the collective opinion of the faculty members of the Faculty of Entrepreneurship, University of Tehran and relevant experts. Data were analyzed using SPSS software: win5.85and Lisrel.85. The results of the descriptive analysis showed that the situation of innovation in services and organizational climate in Sinai Bank is moderate. The results of inferential analysis showed that there is a positive and significant relationship between the components of managers 'behavior and organizational employees' behavior with innovation in the services of the bank under study. In order to summarize the variables in several factors, the factor analysis method was used.. The results of this analysis showed that in the field of organizational climate in Sina Bank, 5factors with 28..total variance explanation and in innovation in 3-factor services with 2860total variance explanation were obtained. Finally, the results of the analysis of the structural equation model also showed that the organizational climate with a path coefficient of 287533had a positive and significant effect on innovation in Sina Bank's services.

Language:
Persian
Published:
Journal of Advertising and Sales Management, Volume:1 Issue: 2, 2020
Pages:
28 to 48
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