Investigating the Impact of Related Marketing Foundations on Consumer Loyaltyin IranWith a meta-analysis approach

Because the growth of various research in the field of relational marketing and its role in consumer loyalty has led to the dissemination of information in this field; Therefore, it is very important to conduct combined research that puts the extract of research conducted in this field in a systematic and scientific way in front of researchers. The aim of this study was to quantify the results of research conducted in the field of the impact of marketing-related foundations on consumer loyalty, using meta-analysis method and comprehensive CAM2meta-analysis software. 01studies conducted in this field in Iran. Has set.The meta-analysis of the relationship between relational marketing foundations (including trust, conflict management, communication management, and commitment) showed that trust and commitment foundations were most affected by the size of the effects of 154.0and 15410, respectively; And the foundations of communication management and conflict management, with a size of 15321and 15310, respectively, have the least impact on the loyalty of Iranian consumers.