The Impact of Risk Propensity on the Intention for Health Tourism with the mediating role of word-of-mouth advertisement and destination trust(Case: Iraqi Tourists)

While numerous research has been done on the status of health tourism in Iran, a few research has been conducted on the factors influencing travel intention for health tourism. The objective was to study the impact of risk propensity on the travel intention for health tourism with the mediating role of word-of-mouth advertisement and destination trust. The sample size was 483 samples, based on the Krejcie and Morgan table and data was collected using non-random sampling method. Content and face validities as well as confirmatory factor analysis and reliability (Cronbach’s alpha) were confirmed. The reliability of the scale was obtained as 0. 88. The hypotheses were examined by partial least square path analysis, using SmartPLS 2. 0. M4. Risk propensity impacts intention for health tourism, word-of-mouth advertisement, and trust in destination. Moreover, word-of-mouth advertisement and trust in destination have a mediating role in this model.