Conceptualizing Business Model Adaptation and Its Environmental Antecedent in the ICT Industry

  In today's business environment, the success of any organization depends on its rapid response to environmental change, and static business models are doomed to failure in the current competitive environment. Organizations in these situations should constantly revise their business model and adapt it to new requirements if needed. The purpose of this study is to identify and explain the business model adaptation and identify its environmental antecedent in ICT industry.

for this purpose, the ICT industry has been studied and using Multi grounded theory, data analyzed from systematic literature review over the past 15 years, and interviews with 18 industry experts, which are improbably and purposefully, selected using the snowball method.

Finally, a model was developed in which environmental antecedent affecting business model adaptation into six groups of "political", "legal", "economic", "market", "technological", "social", and "competitor factors".

Conclution:

 business model adaptation has been conceptualized into three groups: "value proposition adaptation", "value creation adaptation" and "value capture adaptation".