Developing a Model of Factors Affecting Physical Activity (Case Study: Visitors to the Parks)

The aim of this study was to develop a model of factors affecting physical activity of visitors to the parks. The research method was survey and applied in terms of objectives. The sample consisted of 370 visitors to Ahvaz parks for physical activity who were randomly selected. Data were collected by a researcher-made questionnaire in three parts: status of living environment, park structure and psychosocial factors. Its content and construct validity was confirmed by factor analysis and then it was distributed among the statistical population. The data were analyzed by structural equation modeling in PLS software. The results showed that status of living environment, park structure and psychosocial factors had positive and significant effects on Ahvaz citizens’ physical activity, and also park structure and psychosocial factors had a moderating effect on physical activity. Based on these findings, when it is not possible to change the living environment and its related indicators such as proximity and type of access, the effects and difficulties of living environment which are considered as barriers to visiting parks can be eliminated firstly by equipping and enhancing the quality of sport and recreational facilities in the parks and secondly by reinforcing psychosocial factors and therefore increase the tendency to physical activity.