Implementation of Tourism Using Planning Model by Applying ANP-DEMATEL Integrated Decision Making Model and Fuzzy Logic (Case Study Malayer County)

In fact, ecotourism is a responsible tourism to natural environments that preserves environment and stabilizes local community. Since nowadays, man does not take a responsible approach towards nature and environment, the assessment of ecological potential as a strategy for rational use of land is necessary.

In this study, considering the region ecological potential for tourism, implementation of planning model for this usage and zoning the regions which have potential for tourism is carried out. From the viewpoint of the goal, this research is functional and considering study style, it is descriptive and analytic (cross –sectional). As a result, to give weight to the criteria, ANP-DEMATEL interactive multi criteria decision making model was used and to standardize the criteria, fuzzy logic was used. Then by applying weighted linear combination (WLO) layers were combined together and a distribution map were extracted for the areas that have potential for tourism.

The results showed 73.1 % of the region is suitable for ecotourism development and only 11.4 % of the region doesn't have the potential which is located in sloping areas.

 Finally, we can conclude that ANP-DEMATEL integration of hybrid models with fuzzy logic ensures superior performance on the location of recreational areas and effective solution to help provide assessment team to decide this.