The role of culture in rural-urban areas in creating socio-cultural changes with the approach of sustainable urban development

Sustainable development means integrated management of ecological sustainability and socio - economic development in order to achieve better human conditions. On the other hand, the purpose of this study is to improve the capabilities in the socio - cultural field and also to evaluate the impact of sustainable urban development factors on the pace of cultural and social change in directing the villagers' relationship with the urban system using sustainable urban development strategies. is. This research, which is in the field of applied research , has been done by descriptive and analytical methods. The method of data collection is field survey using a questionnaire. The statistical population includes the residents of 34 villages in Shiraz and the sample size was determined using the Cochran' s formula of 363 households from selected villages as a random sample. Factor analysis and paired t-test were used to classify the indicators and score based on the answers received from the selected residents. The results are as follows: based on the factor analysis method, a total of 0.74 % of the variance Cover and also in Bartlett spherical test with a level of 0.000 indicates the adequacy of sampling. Cronbach' s alpha coefficient for the indicators confirmed in the factor analysis includes socio-cultural factors 0.897 , economic factors 0.925 , environmental factors 0.444 and cultural factors change rate 0.898 and using paired t - test each One of the sub - indicators of sustainable urban development factors is individually effective in reducing rural - urban migration and reducing the rate of cultural change.