Designing the Model of Research Commercialization Requirements in Sport Sciences

In order for sport sciences knowledge to contribute to the development of society, it must be transformed into technological innovations and commercialized. Undoubtedly, the commercialization of sport sciences findings and their entry into the field of practice requires its own requirements. The purpose of this study is to design a model for the commercialization requirements of research findings in sport sciences.

The present study was conducted by a qualitative method with exploratory-fundamental nature. Research data were collected by a purposive sampling method using a snowball technique and based on in-depth semi-structured interviews with commercialization experts. The number of participants in research by the use of theoretical saturation reached 17 individuals. According to grounded theory and constructive approach, data were analyzed after coding.

Finally, four dimensions of commercialization requirements were identified, including entrepreneurial self-efficacy, educational system transformation, social norms, and commercialization policies in the sport sciences.

The resulting model, beyond conventional views and pure devotion to foreign policy and development from the top to the down, emphasizes the actor Identification approach to commercialization and can be a long and important step for the development of commercialization in sport sciences.