Cyber Social Networks and Cultural Development

The purpose of this study was to investigate the role of social networks in increasing the cultural literacy of Faculty members (Islamic Azad University, Central Tehran Branch) with a cultural development. The research method is survey and a questionnaire is used to collect information. The sampling method is multi-stage cluster random sampling. The sample size is determined by using the Cochran's test 285 people. The validity of the questionnaire is confirmed by communication and social science experts. Cronbach's alpha coefficient for the independent variable (use of social networks) and the dependent variable of the research (Cultural literacy and its dimensions) indicate the high internal relation of the items and in other words the reliability of the research tool reliability. Analysis of data at the descriptive level using statistical characteristics such as frequency, frequency percentage, At the inferential level, it was done using SPSS software and also using Chi-square test and Spearman correlation coefficient. Findings of correlation analysis shows that use social networks have a positive effect on increasing the level of cultural literacy of university faculty members. The use of social networks also plays a role in increasing the level of cultural literacy (individual and social faculty members).