Evaluation of awareness, attitude and willing of Saffron farmers to application of saffron research

Present research has been conducted with the aim of farmer awareness about role of saffron research on economical, social and environmental effects and their attitude and willing to application of Saffron research in Khorasan-e-Razavi. Questionnaire is the tool of collecting data that its credibility has been confirmed by experts in Saffron and its reliability by cronbakh α and combined reliability. Then, necessary information was collected by filling questionnaire by 100 Saffron farmers in 2018. Results of structure model of the research shows that farmer awareness from research role in economical, social and environmental effects on their attitude to research application for a positive and significant effect. Variables of awareness about research role in economical, social and environmental effects predicted 22% of the variation in the attitude variable to application of Saffron research and variable of attitude to application of Saffron research, Subjective norm and Control of perceived behavior predicted 61% of the variation in the variable of willing to use of Saffron research.