The Criticism of “The Routledge Companion to Semiotics” Translation: From Hard Semiotics to Anthroposemiotics

The book The Routledge Companion to Semiotics is a collection of articles published under the supervision of Paul Cobley. Raheleh Ghasemi and Siyahrood publication have translated and published it alternatively. This book contains ten chapters, and the main issue of the chapters is the interaction of semiotics with the environmental world and the experience of presence. The authors of this book share one point: immanent structures cannot meet the needs of the domain of semiotics studies, and it is necessary that the world’s practical realities be translated or transmitted to the sign system. For this reason, the cultural, social, biological and ethical elements have been introduced in interaction with the world of signs in this book. Although the theoretical viewpoints presented are good and understandable, they do not encounter us with the pattern of studies that can be used in the design and research in human issues, especially anthroposemiotics. Our main goal is to show how we pass through the hard semiotics into anthroposemiotics. Our method is based on practical semiotics and semiotics of discourse. The most important achievement of this research is studying the role of phenomenological and cultural pragmatics in the evolution of semiotics.