A Model of Ambidextrous Organization for Banking Industry

In times of rapidly changing and increasingly competitive global markets, banks need to be ambidextrous to make profit, grow, and survive, but there is no integrated model of the Ambidextrous Organization. Therefore, the present study amid to design an ambidextrous organization Model in the banking industry.

The present research has interpretive philosophical foundations and its orientation is developed and applied. The approach of this research is inductive and a qualitative method for its implementation is used. The field study method and the strategy of the grounded theory were used. Theoretical sampling guided the recruitment of 13 managers at the banking industry in Kermanshah as the participants of the personal interviews. Open coding categories were connected during axial coding and refined during selective coding to form a theory.

In the present research, the paradigm model of ambidextrous organization is identified in the terms of Causal Conditions, Context, Phenomena, Intervening Conditions, Strategies, and Consequence.

The generated model can serve as a guide for the managers’ strategic plan in taking full advantage of the benefits that the ambidextrous organization offers in in the banking industry.