Explaining the Factors Affecting the Development of Rural Tourism Entrepreneurship in Iran

The purpose of this study was to explain the factors affecting the development of rural tourism entrepreneurship. The research method is descriptive-exploratory and the main tool for data collection is a researcher-made questionnaire. The statistical population consisted of 174 entrepreneurs and business owners in rural tourism entrepreneurship in the country. SPSS and pls software were used for structural equation modeling. Based on the results of the analysis of the effect of the independent variables present on the development of rural tourism entrepreneurship; from the viewpoints of the respondents, the dimension of improvement and attention to the specific environmental context and characteristics of the rural manpower among the three macro dimensions have the highest importance with 0.40 and then From then on, the macro-institutional structure of the Rural Tourism Entrepreneurship with a significance of 0.35 is significant and the results show that the conceptual model and its relationships are significant.